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If you have not before distributed a press release to promote your business, then you are skipping on one of the most beneficial promotional tactics available to you.

A press release is useful because each one brings a professional news slant to the promotional drive, and because people watch interesting news items.

Use the same writing techique for a press release which you use when piecing together ads.

These tips are commonly abbreviated as AIDA. AIDA is an acronym for Attention, Interest, Desire, Action. It's an old model of the purpose and flow of promotional direct sales efforts and communications.

Is AIDA relevant? you cannot write an effective press release without using it. If you simply remember the acronym AIDA, for Attention, Interest, Desire and Action, then you can generate good press releases whenever you wish.

Robert Watson is a professional freelance writer specializing in writing press releases. If you want to learn how to distribute a press release, visit his website.

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