Writing a Good Press Release

Now I'm going to start by breaking it down and explaining each individual letter of AIDA, in order for one to comprehend the full import of the formula:

The first A is for ATTENTION: the very first thing you must do is keep the attention of your readers. It all starts with your headline.

The question now becomes what creates a powerful title? A good title is any title that can answer the inquiry: "what is my benefit?" That's all that the readers truly care about. What's in it for him or her?

The idea of a press release is to not attempt to explain your whole article in your title. The idea is to capture the attention of the reader, skillfully pull them in with a unique story, and let your writing do the work.

A powerful title is usually pointed towards one particular category, such as the title of this particular article.

In this article I'm targeting people who are interested in learning the methods of marketing their businesses with a press release.

So what makes this article so effective?

The headline got your attention, and pulled you here and made you read this article.

Can't be anymore effective than that.

I= Interest: After you pique the interest of your readers you then need to make them Interested in what you're marketing. I recommend that you do that by immediately delivering what your headline says. Don't attempt to be fancy, and you should not string your readers along for the ride if that is not necessary.

D is for DESIRE. You must make a feeling of DESIRE for|force the reader DESIRE the product. Theonly goal you should be trying to achieve with this specific piece of the A.I.D.A. technique is create value or excitement of the product. The way of doing this is with the assistance of benefits, benefits and more benefits.

Unfortunately, marketers are unsure on the difference between features and benefits|mistake features for benefits. While it might feel minor, it makes for a huge change of style. Features are things that physically describe particular pieces your product. Benefits reference the way in which your product will help the reader to solve their issues. Meaning, what the visitor will benefit from by obtaining the product.
The "A" is for action: You want to end your press release with an action statement. Tell the visitor what you would like her or him to do.

Robert Watson, creator of Press Equalizer, software for Press Release Distribution, has been a successful press release marketer for three years.
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